"It's Me and Steve here, and we can keep our arms around it."

Jim Kroener, owner of Silver Horse Winery & Vineyards

Call it a fluke, or destiny. In just a few years, Silver Horse has reached the status that most wineries take decades to
achieve. Jim Kroener has discovered the personal gratification that comes from owning a vineyard, which came about from
an unexpected inquiry.

Jim and Suzanne Kroener visited Silver Horse on a weekend
getaway in 1994. They met the winery's owner and upon
returning home, the first inquiry came their way. Jim's business
was well established in Southern California. He “thought” he
had no intention of buying a vineyard. The second call came.
This time, the proposal was intriguing enough for the Kroener’s
to consider moving to Paso Robles and own a winery. The rest
is history. From 1996, they worked in a pole barn. Vineyard
Manager, Bob Goodwin taught them what they needed to know
about wine grape growing. When Jim's son Steve learned that
a vineyard operation was becoming a reality, his career plans
changed quickly. Steve is now the winemaker and the
completion of the new tasting room and special event venue is a
credit to his prior construction background and vision for architectural design.

Sandy loam, clay, cobblestone, and a long growing season nurtures their 80 acres of varietals Tempranillo, Garnacha,
Petite Verdot, Malbec, Cab, Zin and Syrah. The two distinct climatic regions of the Paso Robles area present many challenges.
Yet, at the heart of growing premium wine grapes is the solidarity between growers. The Kroener's are proud members of
IGGPRA. Silver Horse is enjoying remarkable success. And Jim Kroener is living his life-long dream of working with his son.

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